Lessons Marketers Can Learn From 2018's Many Rebrands

And the role social and AI can play moving forward

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While it’s hard to pick just one trend that defined 2018, the year has been rife with companies relying on social media to help them launch disruptive campaigns and build a new brand image. Whether a company needed a completely new brand identity or if they only needed a logo change, 2018 was the year brands fully realized that social media is instrumental in molding the right perception.