Lessons From Trump’s Second Impeachment Trial

Predicting an outcome is easy when incentives don't match your objective

The business lesson of the trial is clear: It's easy to predict an outcome when incentives are misaligned with your objective. Sujean Gahng for Adweek

Is it possible to have a dispassionate discussion about the United States Senate’s second impeachment trial of former President Donald J. Trump? I’d like to try because there are lessons here that should be discussed dispassionately.

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@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.