Think About This

Lessons From Trump's Second Impeachment Trial

Predicting an outcome is easy when incentives don't match your objective

The business lesson of the trial is clear: It's easy to predict an outcome when incentives are misaligned with your objective.Sujean Gahng for Adweek
By Shelly Palmer

February 16, 2021

Is it possible to have a dispassionate discussion about the United States Senate’s second impeachment trial of former President Donald J. Trump? I’d like to try because there are lessons here that should be discussed dispassionately.

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.

Recommended articles
You Might Like

The Future of the Media Industry Starts With Customer Experience

By Salesforce

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}