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What do real men want? A Web portal that claims to know was launched over the weekend with floats in cities hosting the Sweet 16 regional games in the NCAA men’s basketball championships.
The portal, 4RealMen, Westborough, Mass., recently handed its public relations account to Morrissey & Co. in Boston.
Truck-hauled floats sporting the requisite accoutrements of any man’s life–recliner, giant TV screen and, of course, the ubiquitous remote control device–were scheduled to parade through the streets of Austin, Texas, Albuquerque, N.M.,
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