Less Of Best At Tops

The Richards Group here won six golds and the best of print prize to claim leading honors at the Dallas Ad League’s trimmed-down Tops show, which serves as the local level of the American Advertising Federation’s Addy awards.
Nearly upstaging the $315 million shop were the two golds and best of show won by freelance outfit The Admen, fronted by Temerlin McClain associate creative director Jim Weber.
Although Richards’ six golds are less than one-third what it won last year, the honors were still the most garnered due to tighter judging that reduced the number of awards to less than half from recent years, according to Ad League officials.
The Admen’s best of show was one of a series of television spots for the Turning Stone Casino Resort in Verona, N.Y. The 30-second “Mr. Popular” shows a casino blackjack dealer confessing a lifelong losing streak while busting on his hand yet again.
The Admen also took a best of broadcast for a Turning Stone Casino spot in which another 21 dealer serves up dinner to guests (“I’ll hold,” says one, when offered a side dish).
The Richards Group’s print honors were for an entry in the agency/design studio self-promotion category.
Finishing second in overall golds was GSD&M of Austin, Texas, with four, followed by Meyer & Johnson of Dallas with three. Sixteen other agencies earned one gold apiece.
Each gold winner will advance to District 10 regional Addy competition. Silver and bronze winners are eligible for submission at regionals if the agencies choose to enter.