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The Leslie Agency has added two golfing communities to its client roster.
Berkeley Hall Plantation, a residential development near Hilton Head Island, S.C., and the University Club by Melrose, a developer of golfing facilities targeting college alumni groups, named Leslie lead agency last week.
The Greenville, S.C., shop acquired the estimated $4 million in new business without a review.
“We’re constantly focusing on hospitality, travel and tourism,” said Carlos Jimenez, Leslie’s chief executive officer. “Golfing is the fourth leg of the stool.”
Leslie account supervisors Jennifer Famiglietti and Gary Cherrett played key roles in delivering the business, as did director of client services Scott Ziegler and group creative director Jim Farmer.
Jimenez said his agency’s successful marketing of golf-oriented resorts such as Reynolds Plantation outside At-lanta and Hilton Head’s Melrose Plantation, Bloody Point and Indigo Run communities was instrumental in landing the assignments.
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