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The beginning of the pandemic is defined by a national toilet paper shortage, a bizarre introduction to Joe Exotic and an awkward transition to life on Zoom. But for sports fans and athletes, what really stands out was the first cancellation of a major cultural event: March Madness.
Comedian Leslie Jones and Uber Eats, the official food delivery partner of the NCAA, are convincing fans that they can’t watch the tournament without some takeout. The campaign “Double the Madness” appropriately features multiple versions of Jones, who is terrified to meet the unrecognizably disheveled 2020 version of herself.
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