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Leopold Ketel & Partners has been chosen to introduce a new fermented tea beverage based on a formulation the client says has been around “for thousands of years.”
Kombucha Wonder Drink in Portland, Ore., selected the local agency to launch its product after a review of undisclosed shops. A budget was not disclosed.
Although LK&P itself has no beverage experience, agency president John Russell said he spent two years directing Coke accounts at Wieden + Kennedy in Portland.
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