Leonhardt & Kern in Germany Wins Joop Brand in Centralization

STUTTGART, GERMANY – Leonhardt & Kern has been awarded the Joop glasses account without a formal pitch. Parent company, Ferdinand Menrad GmbnH & Co. KG in Munich, moved the account from Damm, Koblenz, for a new umbrella concept for the Joop products. L&K already handles Joop Jeans.
Copyright Adweek L.P. (1993)