Leo Burnett’s Lions crystal ball

For the last few decades, Leo Burnett has put together a reel of work it expects to win at Cannes. The agency bases its selections on industry buzz, press coverage, what's done well in prior awards shows and other super-secret factors. No matter, its algorithm is remarkably accurate. (It was on to Cadbury's "Gorilla" last year, for instance.) Check out the 50 entries that Burnett thinks are most likely to take home Lions this year.

—Posted by Brian Morrissey