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Procter and Gamble is on the lookout for a new Mr. Clean. After 60 years with the same mascot, the brand is shaking things up—over the next month, it will look at audition reels and host two casting sessions in New York and Los Angeles as part of a contest to find a new face for the squeaky-clean brand.
To introduce the contest, the brand has a new 60-second spot with actor Kellan Lutz spoofing an audition reel for the Mr.