Leo Burnett Invited Ordinary People to Record Voices for a Museum's Dinosaurs and Other Specimens

Storytelling on a historic scale for Chicago's Field Museum

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If a 150-million-year-old Brachiosaurus could talk, what would it say?

You can find out at Chicago’s Field Museum of Natural History, where many of the exhibits will soon tell their own stories using local voices, thanks to an initiative from local museum advertising specialist Leo Burnett.

The agency wrote more than 100 short scripts, each a paragraph or two long, designed to capture the “voice” of various plants, animals and minerals in the museum’s permanent collection. The write-ups combine history and humor.

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