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CHICAGO Philips has awarded global advertising duties on appliance, personal care, medical systems and lighting divisions – business that could be worth as much as $250 million– to Leo Burnett.
The accounts, which include brands such as Sonicare and Norelco, had been at D’Arcy Masius Benton & Bowles since 1990. That shop was folded in October shortly after Publicis Groupe bought its parent Bcom3. The assignment had been expected [Adweek, Jan. 13].
The business will be managed out of Burnett’s London, Chicago and Hong Kong offices and will be staffed by former D’Arcy staffers, current Leo Burnett employees and from other Publicis companies such as Arc and Manning Selvage & Lee.
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