LensCrafters Seeking 'Big Ideas'

Optical Chain Begins Promotions Review
CHICAGO–Discount optical chain LensCrafters is conducting a review for an agency to handle a new promotional marketing assignment.
Kathy Clark, manager of public relations at the Cincinnati-based company, said a request for proposals was sent out this month to agencies nationwide. LensCrafters is seeking a shop with “big ideas” and experience in event marketing, she said. The company is not using a consultant. Billings have not been determined.
LensCrafters is expected to narrow the list of contenders to five finalists shortly after Labor Day, with presentations scheduled shortly thereafter, Clark said.