Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned.
The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond Senecal + Partners before selecting an agency in early February, according to sources. Media spending on the brand exceeded $30 million last year, according to Nielsen.
The winner will succeed incumbent Neo@Ogilvy, which is not defending. The finalists emerged from a broader field that also included Mullen, The Martin Agency and ZenithOptimedia.
"Despite the fact that it's a media review, [Lenovo is] really looking at more full-service-type agencies that have a media department embedded," a source said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in