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Seeking to redefine its brand, LendingTree.com is reaching beyond lead creative agency Mullen on its creative account, which the Boston shop has handled, on and off, for 12 years.
LendingTree is seeking a shop to redefine the brand as the company prepares to relaunch its offering and its website in the third quarter. “We’re in a category where we’re only going to succeed if we reinvent ourselves,” said Mona Marimow, LendingTree's svp of marketing.
The move comes more than a year after Marimow joined the online lender.
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