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LendingTree is expected to hire a new lead creative agency in the next week or so, following final pitches last week.
Three shops are competing for the business, according to a source. The identities of the finalists could not be ascertained.
LendingTree, which acknowledged the creative search in June, had no immediate comment. The company’s svp of marketing, Fred Saunders, is leading the process.
The creative review followed a separate media review, which concluded with the hiring of Ocean Media in April.
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