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LendingTree is at it again.
Less than a year after a protracted search for a new lead agency, the online player is reviewing its creative business once more. Company executives will meet with about a half dozen shops in the next few weeks and, based on those meetings, will select a handful of finalists, according to sources.
LendingTree, which acknowledged the review but had no immediate comment, plans to complete its latest search in July. The company's svp of marketing, Fred Saunders, is leading the process.
Media spending on the brand has declined significantly in the past four years, as the company spun itself off from IAC Corp.
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