LendingTree Updates Old Tagline—This Time, Consumers Are the 'Prize'

SNL alum Molly Shannon offers to find borrowers a 'lenda'

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With anxiety about debt amid rising interest rates, record-high inflation and general economic uncertainty, LendingTree is trying to calm consumers with levity as it touts the new look and tools of its online marketplace.

The tense investment and borrowing environment serves as the backdrop for LendingTree’s decision to tap into the spirit of its late 1990s/early 2000s marketing tagline, “When banks compete, you win”—with a twist.

The message now is “LendingTree. You Win.”

The idea is given form by Molly Shannon, the former Saturday Night Live cast member and author.

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