Lending Humor to Fed Loaners

By Glen Fest





DALLAS–With the research help of Levenson & Hill here, the Federal Home Loan Bank discovered that many bankers were as confused about the FHLB system as consumers.





So with tongue in cheek, Levenson and the government-sponsored home loan credit provider created a campaign that humorously educates the public by lightly ribbing the banking experts.





‘Our strategy was to use humor to turn the lack of knowledge about the bank into a vehicle for educating the financial community,’ said Levenson chairman Bill Hill.





The campaign is played out in two 30-second TV spots and print ads that will appear in the Baton Rouge, La.,