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The Money Store has assigned its first Hispanic-oriented advertising project to Sanchez & Levitan in Miami, following a review, the client confirmed late last week.
Denise Kimes, senior vice president and brand director for The Money Store in Sacramento, Calif., said Sanchez & Levitan (S&L) prevailed over Zubi Advertising Services in Coral Gables, Fla., and Casanova Pendrill Publicidad in Irvine, Calif.
Kimes did not characterize its affiliation with S&L as an agency of record relationship. “Initially, it is a project, and if the project bodes well, we’ll talk further,” Kimes said.
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