Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Omnicom Group’s TBWA\Chiat\Day here has won global creative and strategic chores for camera and optical company Leica following a review, the agency said today.
Spending for a campaign that will break in April 2006 is estimated at between $5 million and $10 million, an agency representative said. The effort will encompass print, out-of-home and online elements directed at 30- to 45-year-old men.
Gero Furchheim, division manager of corporate communication for Leica Camera AG, said the company must communicate the emotion and attraction of its name in a fast-changing tech market.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in