Leica ‘100’ Takes Pair of Golds as Clio Awards Name Film and Film Technique Winners

Guinness, Old Spice and Beats also take home gold

The 2015 Clio Awards, honoring the best in international advertising, design and communications, today announced the gold, silver and bronze prize winners in its Film and Film Technique categories.

All told, the two brackets generated 11 gold Clios: four in Film and seven in Film Technique.

Leica's beautiful spot "100" managed to win gold in both categories. Siemens' "The Sound of Wind" won two golds in Film Technique, although that's because it was entered twice (by the agency and the production company).

Among the other gold winners in Film were "The Game Before the Game," a five-minute spot for Beats by Dr. Dre. Focusing on the pre-game rituals of star athletes, along with work from Guinness and Old Spice.

In Film Technique, "Monty's Christmas," the much-lauded holiday tale of a small boy and his penguin, created for British department store chain John Lewis, scored a gold for Animation. Other golds in the category went to Sainsbury's, Siemens, Ikea and Gatorade.

Clio is announcing all gold, silver and bronze winners this week. Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.)


• Short form, between 1 minute and 5 minutes:

F/Nazca Saatchi & Saatchi, Sao Paulo, "100," Leica

AMV BBDO, London, "Made of Black," Guinness

Wieden + Kennedy, Portland, "Dadsong," Old Spice

• Long form, over 5 minutes:

R/GA, London + R/GA Los Angeles, "The Game Before the Game," Beats by Dr. Dre


• Commercials under 30 seconds:

BBDO, New York, "Brady Bunch," Snickers

• Commercials between 30 and 60 seconds:

BETC, Paris, "The Stone," Canal+

Anomaly, New York, "Sharks," Converse

Wieden+Kennedy, Portland, "Tough Love," Procter & Gamble

Saatchi & Saatchi, London, "Silver Skaters," Rekorderlig

Saatchi & Saatchi, New York, "The Talk," Brother Sister Sol

AMV BBDO, London, "Celebrate," Department for Transportation

CHI & Partners, London, "Learnt the Hard Way," The Prince's Trust

• Short form, between 1 and 5 minutes:

Ogilvy & Mather, Amsterdam, "My Last Day," Amnesty International, the Netherlands

BBH, London, "Soulmates," Axe

BETC, Paris, "Unicorns," Canal+

TBWA\Chiat\Day, Los Angeles, "Made in N.Y.," Gatorade

Smuggler, New York, "If We Won/Stephen Merchant," Newcastle Brown Ale

adamandeve DDB, London, "Monty's Christmas," John Lewis

Leo Burnett, Madrid, "There Is No Bigger Prize Than Sharing," Loterias y Apuestas del Estado

Heat, San Francisco, "Madden Season," Madden NFL 15

The Monkeys, Sydney, "Richie's BBQ," Meat & Livestock, Australia

Rattling Stick, Santa Monica, "1914," Sainsbury's

AMV BBDO, London, "1914," Sainsbury's

Ogilvy & Mather, London, "A Mother's Body," Unilever

• Campaigns:

DDB California, San Francisco, "Bleachable Moments," Clorox

LOLA, Mullen Lowe Group, Madrid, "If They Explain It With Football, You Get It," Libero

Jandl Marketing a reklama, Bratislava, "Baggage Handlers," Samdex


• Commercials, under 30 seconds:

Translation, New York, "Barrier Breakers," NBA

Dentsu Plus, Bangkok, "Grape Flavor," Morinaga & Co.

dummy, Venice, "Old Table," Value City Furniture

dummy, Venice, "I'm Weeding Right Now," Weedol Pathclear

• Commercials, between 30 seconds and 60 seconds:

WongDoody, Seattle, "Gary Busey: Talking to Things," Amazon

Leo Burnett, Argentina, "Father-Son," Arcor

BETC, Paris, "The Battle," Canalsat

Clemenger BBDO, Melbourne, "Raise a Glass," Carlton United Breweries

Les Gaulois, Puteaux, "Dog Stretching," Citroen

Wieden+Kennedy, London, "Dishes," Finish

Wieden+Kennedy, Portland, "LeBron James – Together," Nike