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Legoland is trying to avoid a sophomore slump.
Having opened last March in theme park-saturated Southern California, the Carlsbad park has hired a new agency to inject some life into its advertising and marketing as it strives to boost attendance with new rides and attractions.
Legoland, a venture of Danish toy maker Lego, tapped Dailey & Associates, West Hollywood, Calif., to handle its estimated $10 million account, after a quiet review of Southern California shops.
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