Lego Campaign Highlights Brand's Goal of Encouraging Imagination and Collaboration

The company promotes its 'Rebuild the World' series with a fantasy-themed ad spot

The Lego brand has stood the test of time as one that encourages play and fires the imaginations of children (and many adults still) all around the world. Its latest advertising campaign aims to continue its “Rebuild the World” focus in an effort to encourage people to work together to overcome their challenges.