Lego Campaign Highlights Brand's Goal of Encouraging Imagination and Collaboration

The company promotes its 'Rebuild the World' series with a fantasy-themed ad spot


The Lego brand has stood the test of time as one that encourages play and fires the imaginations of children (and many adults still) all around the world. Its latest advertising campaign aims to continue its “Rebuild the World” focus in an effort to encourage people to work together to overcome their challenges.

The new ad, called “The Damp Knight’s Tale,” was developed by the company’s internal creative agency and tells the story of a knight who is attempting to cross a river to meet with a friendly bear.

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