Lego 90th Anniversary Campaign Activity Celebrates the Role It Plays in People's Lives

A new film outlines just how the brand inspires various creative elements of culture

With its mission to “inspire and develop the builders of tomorrow through the power of play,” Lego has released a campaign to celebrate its 90th anniversary—and how it resonates culturally around the world and helps people as they build their own lives.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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