Lego 90th Anniversary Campaign Activity Celebrates the Role It Plays in People's Lives

A new film outlines just how the brand inspires various creative elements of culture

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With its mission to “inspire and develop the builders of tomorrow through the power of play,” Lego has released a campaign to celebrate its 90th anniversary—and how it resonates culturally around the world and helps people as they build their own lives.

With the anniversary taking place on August 10, the minute-long ‘We Are All Builders’ film aims to remind viewers of all the different parts of life that Lego has helped “build”—from lives, relationships, communities, families and love.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in