The Legendary George Lois Works With His Son and Grandson

Good Karma Creative is boosting little-known brands


Who Creative director George Lois, flanked by grandson George (l.), producer, and son Luke, managing director

What Full-service creative agency

Where New York

If pedigree counts in the ad world, not many shops can outdo Good Karma Creative. Launched in 2000 by ad legend George Lois with his son Luke, this New York creative agency specializes in the elder Lois’ area of expertise—introducing small and midsize companies to consumers (he helped make MTV, Xerox and Tommy Hilfiger household names). Good Karma hopes to do the same for Superfocus, Boulder Creek and AmericanLife TV Network (now YouToo TV), whose ads starred Joe Namath and Susan Sarandon. Next up will be a campaign for the travel-size perfume mist Travalo, which will run on the CNN Airport Network in early 2014.