Legal Aid Society to Debut PSAs

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Natural lighting, off-camera violence and reality-based situations characterize a new campaign for The Legal Aid Society.

The pro bono effort, the client’s first from Pedone & Partners in New York, features three 30-second spots slated to launch in early June. The ads, which reenact inci dents that be came civil cases for the New York-based group, use onscreen copy and incidental noises for effect.

One spot quietly begins by showing a trophy.

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