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BOSTON Citing financial considerations, the American Legacy Foundation today said it would consolidate creative chores on its national “Truth” anti-smoking campaign at Havas’ Arnold, effective in 2008.
Arnold here and MDC Partners’ Crispin Porter + Bogusky in Miami have handled the national anti-smoking business as a team for about a decade since the account’s inception.
“We weren’t in a position to afford both agencies moving forward,” said Eric Asche, Legacy svp, marketing. “We are extremely saddened, and that’s not just rhetoric, that we are not able to continue the relationship.”
“Truth”
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