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BOSTON The American Legacy Foundation today breaks the latest anti-smoking spot in the “Connect Truth” campaign, via Havas’ Arnold and MDC Partners’ Crispin Porter + Bogusky.
“Epidemic” features teens running an “Epidemic Suppression Unit” on a city street and shows them handing out surgical masks with the words “50,000 people die each year from second-hand smoke,” printed on each mask. The spot will air on Fox, MTV and UPN, among others.
“The campaign digs a little deeper into the situation and exemplifies how real people and their families have been impacted by using tobacco products,” said Dr.
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