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The national anti-smoking campaign “truth” will cease to exist in five years unless the American Legacy Foundation can overcome two major challenges: Legacy said it must find a way to replace the money the tobacco industry gave to fund the campaign, as well as fend off a lawsuit accusing it of vilifying Big Tobacco in its ads.
According to Legacy, the organization spent nearly $113 million on its hard-hitting “truth” campaign in 2001, but that number dropped to $62 million last year when the tobacco industry stopped paying Legacy to run the public-education effort according to the terms of the Master Settlement Agreement, which created Legacy and the campaign.
Even before the tobacco-industry payments stopped in April of last year, Legacy was saving some of the funds so the campaign could continue.
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