Legacy: Philip Morris Anti-Smoking Ads Encourage Smoking

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WASHINGTON — The American Legacy Foundation, which sponsors a national anti-smoking campaign, said Wednesday that Philip Morris’s anti-smoking ads encourage kids to smoke and should be pulled off the air.

Legacy bases its call on two reports showing that PM’s “Think. Don’t Smoke.” campaign makes teens less likely to believe that cigarette companies deny that smoking causes diseases, and more likely to think tobacco companies should stay in business. The research also shows that 12 to 17-year-olds who saw the PM ads said they were likely to smoke in the future.

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