How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The future of Legacy Media was parsed today at an Advertising Week panel.Traditional media are still valued for their quality content and ability to amass big audiences, but they’re increasingly undermined by their limited ability to target their audience, negative perceptions among advertisers and uncertainty about technology’s impact on their future.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in