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A voyeuristic foray into the bedrooms of teenagers shown responding to letters from smokers is featured in the latest ads from the American Legacy Foundation.
The “Web Letters” campaign, crafted by Arnold Communications, Boston, and Crispin Porter & Bogusky, Miami, is designed to drive more traffic to the client’s Web site, said Arnold creative director Pete Favat. The site, www.thetruth.com, has received a number of letters from smokers complaining that they have rights too. Legacy spokesman William Furmanski said the spots are directed against tobacco use, not smokers.
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