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ATLANTA The American Legacy Foundation today launched a campaign designed to “expose” the marketing tactics of tobacco companies.
The first TV spot, “Zephyr,” debuted on cable networks popular with young people, including MTV, Comedy Central, G4 Tech TV and BET. In the ad, Derrick Beckles, a satirist for the Canadian Broadcast Corp., visits an oncologist. While sitting on the examination table, he asks if he has “zephyr.” When the doctor doesn’t recognize the term, Beckles explains that it is the code word tobacco companies use for cancer.
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