How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Dirty Jobs creator Mike Rowe stars in a new Lee Jeans campaign for men from Arnold, and according to this first spot, he looks and feels so good in his jeans, women find him so irresistible they can’t help but reach out and touch him. “My girlfriend says they make my butt look good,” he says into the camera, as a woman he passes in an outdoor cafe reaches behind him.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in