Lee Jeans Cuts to 4 Shops

NEW YORK Lee Jeans has chosen four finalists in the review for its ad account, according to AAR Partners, the consultancy conducting the review.

They are: Havas’ Arnold in New York and McKinney + Silver in Durham, N.C., and Interpublic Group’s Lowe and Omnicom Group’s DDB, both in New York.

The work in play is worth approximately $30 million in billings.

The finalists were selected from a list of agencies that included IPG’s Carmichael Lynch in Minneapolis; MDC Partners-backed Kirshenbaum Bond + Partners in New York and Colle + McVoy in Minneapolis; and independent Cramer-Krasselt in Chicago, sources said [Adweek Online, Nov. 1].

Incumbent Fallon in Minneapolis, which is owned by Publics Groupe, resigned the account over “strategic and creative direction” for e brand.

Finalists will be briefed on Friday at the client’s headquarters in Merriam, Kan., with presentations scheduled for the week of Dec. 19.

VF Corp. of Greensboro, N.C., owns Lee.

Fallon’s most recent work for the client was a viral Web effort in which the brand icon, Buddy Lee, acts as a guidance counselor (an extension of its TV campaign) who gives career advice. The site can be viewed at www.buddylee-guidancecounselor.com.