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TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs.
Clow, in a short film about his life and career that Rick Boyko played during an Advertising Week session today, said Jobs, the fearless leader of Apple, was "as tough if not tougher on people than Jay," who, among other things, was known for not-so-warm and fuzzy mottos like, "Good enough is not enough."