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LeBron James hasn’t had a great week on the court, but here’s one win for him: A new campaign for the release of NBA 2K19—the 20th anniversary edition—has just launched, featuring James in his second cover appearance in the simulation game’s history. The cover, designed by agency BSSP, features 20 words chosen by the 14-time NBA all-star that reflect star athlete qualities.
This year marks the eighth consecutive year James has made it to the NBA Finals.
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