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Earlier this year, PepsiCo announced a partnership with LeBron James to help promote Mountain Dew’s new energy drink Rise Energy. The news came after James had spent 17 years pitching Powerade and Sprite for rival Coca-Cola.
Today, the brand is debuting its first spot starring the NBA superstar. In a 60-second commercial from TBWA\Chiat\Day N.Y. titled “The Morning Makes You,” scheduled to air on broadcast and digital channels, James imagines what might become of his life if he snoozed past his morning alarm.
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