LeBron James and Adriana Lima Tell Kids to Be Scientists, Not Celebrities in Verizon Spot

R/GA created the #weneedmore project


Millions of young Americans want nothing more than to be the next LeBron James.

But the Cavs forward and frequent pitchman has a different message for kids: The world doesn’t really need more basketball stars. Drew Brees and Adriana Lima posit that the world doesn’t really need more quarterbacks or supermodels, either.

What does the world need more of, then? The answer, according to a new Verizon campaign set to launch during the first round of the Final Four this weekend, is more scientists, engineers, mathematicians and tech professionals.

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