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BOSTOn—Following the lead of several other regional shops, Leary & Tiziani has launched a strategic marketing practice.
The agency in Sharon, Mass., has focused on providing traditional ad-vertising, design, public relations and interactive services to business-to-business clients. Under president Richard Whitmyre, the shop is now offering market positioning and brand consulting as well.
The process starts with a one-day seminar to identify a company’s competitive strengths and determine the channels and messages needed to market those strengths.
“Once we establish [a client’s] positioning needs, we can do public relations, advertising, interactive or any other work we think is necessary,” said Whitmyre.
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