Leary & Tiziani Becomes Tiziani Whitmyre

BOSTON Leary & Tiziani, a fixture on the local agency scene for a dozen years, has changed its name to Tiziani Whitmyre to reflect the recent promotion of Richard Whitmyre to president and principal.

The move “completes the transition started 10 months ago” when co-founder Bob Leary retired, said Bob Tiziani, CEO of the 25-person independent shop in Sharon, Mass. Tiziani is looking to position the agency to midsize companies as a streamlined provider of services ranging from advertising, direct response and design to public relations and interactive development.

The shop specializes in the biotechnology and life-sciences sectors and offers strategic consulting services in an effort to differentiate itself from competitors.

Whitmyre joined a year ago as an svp. “Growing and midsize business-to-business clients are looking for marketing communications suppliers that can become an extension of their own marketing departments,” Whitmyre said of the agency’s strategy. “They like the intimacy of a smaller company where their account size gets significant attention.”

Unlike many smaller shops that have struggled in the tough economy, Tiziani Whitmyre posted a solid performance in 2002, adding eight new clients worth more than $3 million in total business. The wins include Advanced Instruments, ARC Advisory Group, Digilab, Hagen & Co., Northern Power Systems, TekCel and Spectro BioNova. The shop also during the course of the year added veteran vp, creative director Fred Martins and several other key staffers, such as controller Scott Segel and senior art director Lubna Agha.