Leap Wins Rockwell Account

Dumped by the nation’s top modem maker in an agency consolidation, The Leap Partnership here has hooked up with a competitor, Rockwell International Semiconductor Systems, the agency confirmed last week.
Rockwell International’s Costa Mesa, Calif.-based unit named Leap its agency, unseating incumbent Bozell in Costa Mesa.
Leap previously handled advertising for U.S. Robotics, Skokie, Ill., which was acquired earlier this year by 3Com Communications, Santa Clara, Calif. 3Com last month consolidated advertising with Foote, Cone & Belding in San Francisco.
Leap will run the Rockwell account out of its Los Angeles office. Staff from Chicago, including many who worked on the U.S. Robotics business, will transfer to Los Angeles to get the business going.
Rockwell spent $4.1 million on consumer advertising through August of this year, according to Competitive Media Reporting.
The company’s semiconductor division is expected to expand its reach in the wireless communications and digital entertainment arenas. Part of Leap’s task will be branding Rockwell’s chip sets and other technology to consumers for equipment sold under different brand names, along the lines of what Intel has done in computers.
Leap’s contact at Rockwell was Sharon Hamilton, formerly manager of marketing communications at U.S. Robotics’ personal communications division in Skokie, Ill. Hamilton this summer was named director of marketing communications at the Rockwell division.
Separately, The Leap Group last week completed its acquisition of Kang & Lee in New York, which was then merged with Leap subsidiary YAR Communications to form One World Communications, a multicultural advertising agency claiming $260 million in billings.