Leaked Email Shows What Wendy Clark Wanted in Hillary Clinton's Campaign Logo

DDB chief compared arrow to Apple's rainbow, Obama's 'O'

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"We want to create a visual representation for Secretary Clinton that is equally as compelling, interesting, exciting and inviting as Obama's mark was eight years ago."

That's what DDB North America CEO Wendy Clark wrote to Hillary Clinton's top strategist, Joel Benenson, nearly two years ago. And the exchange ultimately led to the creation of the logo that's now the visual identity of the entire Clinton campaign.

The latest data dump from WikiLeaks is of particular interest to those who work in advertising.



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