Leagas Shafron Hits Rough Terrain With SEAT

LONDON – SEAT’s first work here through Leagas Shafron Davis Chick Ayer has hit trouble. The suggestively written ad, headlined ‘Safe Sex,’ has not gone down well in Northern Ireland and has prompted a torrent of complaints in mainland Britain. Though the ad has been pulled from Northern Ireland, the agency says it won’t pull the ad from other markets.
Copyright Adweek L.P. (1993)