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Parlays Earlier Sports-E-tailer Relationship Into Major Account
SAN FRANCISCO–MVP.com has named Leagas Delaney lead agency on its $50 million account and is putting the final touches on the company’s launch campaign.
Michael Jordan, John Elway and Wayne Gretzky, all sports superstars, are helping to operate the sports-apparel retail site, which has yet to launch. Their participation has already generated significant publicity, setting the stage for Leagas’ national TV, print and outdoor ads, which break this week.
Leagas had been handling the $10 million ad account of another sports-gear e-tailer, BigEdge.com,
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