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Leagas Delaney in San Francisco has been tapped to launch Virgin Mobile USA’s cellular service in the U.S., an account worth an esti mated $60 million, sources said.
In January, the business was awarded to Lowe Lintas & Partners, here, but that shop closed five months later and Virgin Mobile executives quickly renewed their search for an agency.
Sources said Leagas has been working with Virgin Mobile on a project basis since July. Agency co-president and executive creative director Vince Engel worked on the account at Lowe, where he served as creative director before joining Leagas in June.
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