Leagas Expects To Ride Out Adidas Changes

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Leagas Delaney, lead agency for Adidas-Salomon America, is not expected to experience any immediate changes on the account despite slowing sales at the company and the resignation of president and CEO Steve Wynne.
The San Francisco agency has more than four Adidas campaigns in the works, and the client does “not plan any interruption in operations,” said Adidas representative John Freadman. Billings are estimated at $40-50 million.
The shop is in the middle of its “Long Live Sport” corporate image effort, the first general branding initiative in the U.S.

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